Executive Summary: 2020 Visual Media Strategy Forum

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Overview

On April 2, 2020 the fourth and final Visual Media Strategy Forum (VMSF) hosted 122 participants online from 30 nations. Originally scheduled for March 28-29 in Chiang Mai, Thailand, the conference was moved to an online format due to COVID-19. The VMSF is the bi-annual gathering associated with the 20/20 Vision. The 20/20 Vision is a multi-agency partnership creating indigenous Gospel media for 161 unreached people groups of 1 million or more people. 

Scroll down for the key ideas, resource list and slide deck.

Here are the recorded sessions. There are segments where the recording lagged behind the presentation, however the audio remained consistent.

Part I includes a 20/20 Vision overview, an exhortation from Jim Green, an introduction to Media to Movements, and addressed on strategic storytelling and the role of media in disciple-making movements.

Part II includes addresses on the role of indigenous producers, a Q & A session, four case studies, four “invitations from the harvest,” the introduction of the Media4Movements vision and final remarks.

 

Resources

General Media Wiki  This is a consistently curated list of resources related to film, production, media content, marketing, mobile ministry, story and more. All of the resources below can be found on this wiki.

20/20 Vision film trailers

Frontier Filmmaking Seminar

Smartphone Filmmaking Online Training

Indigitube. Repository for all 20/20 films and hundreds of other gospel films in other languages for free. 

Invitation to (re)-discover the joy of disciple-making

To inquire about the potter and clay videos mentioned in the session, email Jon.

Breakout Group #1 chat thread.

Gospel Resource Hub

Media to Movements Wiki and Where to Get Started (you may add media to movement specific content).

Mobile Video Kit

Falling Plates

Key Ideas

20/20 Vision Overview (Carol & Calvin Conkey)

  1.     161 Indigenous films in partnership for least-evangelized people groups of 1 million or more.
  2.     3 stages to every great work of God…Hudson Taylor.
  3.     VMSF developed to connect and partner with like minded people, 58 partner agencies
  4.     150 people groups are complete, 11 are left to be done by the end of the year

Power of Contextual Media (Jim Green)

  1.     After 100 years of missions, there were only 40 Christians among the Maasai.
  2.     A contextualized booklet led to more believers. Then the Jesus film was shown even more came to Christ
  3.     42% of the Masaai have come to Christ since. 
  4.     Walking with Jesus series now helps Masaai follow Jesus in a culturally appropriate way.
  5.     WhatsApp is being used to follow up and people are coming to Christ

Overview of the Funnel Process (Jon Ralls)

  1.     Seekers search on Google and YouTube. 
  2.     Media to Movements has the goal of face-to-face meetings that lead to discipleship and reproduction.
  3.     Media is the top of the funnel to expose people to the gospel for the first time. 
  4.     Yugoslavia example, Hook video and landing page video. Viewed by about 2/3 of the city. Cost: several hundred dollars. 
  5.     Story of Jackson Heights/Corona Virus in New York City. 
  6.     Media creators are needed.
  7.     What kind of media? Local content, in the heart language, with subtitles, shareable, stories. 
  8.     Hook videos: less than a minute.
  9.     Landing page videos: longer, testimonies are a great example.
  10.     Themes: Address people’s pain in a positive way.
  11.     We all have a part to play: lose the labels and partner to use gifts and talents given to us. Kingdom.training has resources

Strategic Storytelling (Tom Khazoyan)

  1.     Stories are not the most important thing. Stories need to lead to engagement.
  2.     Stories change imagination (high level conversion), helps them see what is possible…world view shift. 
  3.     Wrap Stories in Strategy!
  4.     Start with: imagining a persona, identify channels used by the person, determine how to engage…then create your story.
  5.     Egypt example.
  6.     Don’t just measure views, how do stories support the final goal?

Now to the 25% (Conkeys and Grace)

  1.     75% of all unreached people able to be reached through 20/20 films
  2.     Now we must turn to the remaining 25%. 
  3.     Disciple-making movements are underway. We can serve them.
  4.     The key….change from creating media for indigenous people to media created by indigenous people.
  5.     Media for Movements lack people for the face-to-face connection at the bottom of the funnel. 
  6.     Media producers need to produce content with disciple-makers. 

Indigenous Producers (Penny, Esther, Steve)

  1.     Partnership can be difficult, but is key. 
  2.     Partner with cultural advisors on every project. 
  3.     On Central Asia project, Esther served as a producer. She brought insight, props, and creativity.
  4.     Penny’s team brought the equipment and experience
  5.     Steve initially mentored Binu. Now they co-produce.
  6.     Frontier Filmmaking program to partner with local Christians to create film

Banjara Case Study (Calvin Conkey)

  1.     Did a film for 60 million Banjara.
  2.     Local believers would show film, start a small group. 
  3.     10,000 saved and 500 churches planted in 5 years.
  4.     Someone posted the film on YouTube and they had 800,000 views.
  5.     YouTube drove speakers of the language to the people who were posting the video native speakers posted.
  6.     Now have 2 million Christians and 10,000 church planters.

Kutchi Case Study (Binu)

  1.     Took his film to the Gujarati community in Kenya.
  2.     Hundreds of people were able to see the film.
  3.     People were asking for help to do indigenous worship in their homes.
  4.     On YouTube it got 270,000 views.
  5.     Reaching Indians in other parts of the world.

Invitations from the Harvest                                 

Abhishek – India

  1.     Collaborate with local pastors and believers. 
  2.     2000 people groups in India = 1 billion unreached people.
  3.     Mobile use is vast in India. A huge opportunity.

Esther – Central Asia 

  1.  99% of population is unreached. 
  2.  We need media producers to come and help. 

Luke – Asia

  1.  Social media is huge for oral learners

Patrick – Africa

  1.   In the Sahel (sub-Sahara) region, help with training in visual content is needed.  

Next Steps (Carol & Calvin Conkey, Clyde Taber)

  1.     See the gospel on every screen!
  2.     4 billion mobile internet users, 92 percent of internet usage is on mobile.
  3.     God can use our phones to reach people. 
  4.     People have access to phones, not necessarily film equipment. Train people to use their smartphone.
  5.     Smartphone filmmaking seminars, found a kit with a handle and a light and mic available for $50.
  6.     Equip an army of indigenous visual story creators reaching thousands of unreached.
  7.     Frontier Filmmaking Seminar in Northern India. 
  8.     Make sure you are making disciples. Will you write down your 12?

Presentation Slides

Download by clicking here, select file, download, choose your format.

 

 

 

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