Executive Summary: 2020 Media to Movements Global Update

Overview

On March 31, 2020 the Media to Movements training coalition hosted an online event for 183 participants. The results of a global survey were released that address the current state of how media is being used to identify seekers and bring them into discipleship relationships. Scroll down for key ideas, slide deck and recorded sessions.

Download full Media to Movement Global Survey Report here

Download publishable article here

Recordings

Part I includes the global survey results, advice on moving forward and case studies.

Part II includes the Q&A, resource sharing and an invitation to disciple-making.

The EMDC event recording from July 8, 2020 includes the MTM overview, survey results, question & answer and two case studies (at the end).

Resources

Media to Movements Wiki and Where to Get Started (you may add media to movement specific content).

Resources Offered in the Session

General Media Wiki This is a consistently curated list of resources related to film, production, media content, marketing, mobile ministry, story and more.

Invitation to (re)-discover the joy of disciple-making

If you’re looking for a coach, email Tom Khazoyan and he will try to find your team help.

Key Ideas

Media to Movements Overview (Tom and Amber)

Funnel, focus on the bottom of the funnel…the end we have in mind. Multiplying groups and disciples
Making Connections: Seekers with disciplers and vice versa
Each piece is important and interdependent: Media/Filter/Coalition
The diagram is just a picture not a prescription

Bottom of the funnel: disciple making

Many disciple makers are using media
4 core characteristics
- Team of 2+ dedicated people
- Country specific evangelistic website/social media presence
- Some sort of CRM to track responses and the disciple-maker
- Field follow-up network
A large amount of the activity is happening in 10/40 window (see map in recording)

Survey Results (Dr. Preston)

Research Methods: mixed methods, surveyed 131 with 22.8%, 2/3 expatriates, ¼ nationals
Implemented in Media Strategy: 56% Implementers of Media to DMM Strategy, 24% are in process
Observations of Best Practices: Motivated, cross-trained and coached, homework, just start, multi-international, indigenous
Impact of Training: 32% said quite a bit, 24% significant
Respondents with a written ministry plan: 33% mid-range of development, 31% developed, 7% fully developed
Training: No observable pattern sequence of training, took multiple trainings (hungry to learn), no previous background in media (came from church planting background), successful teams had a coach.
Gap Areas
- teams need training on use & benefits of CRM: 48% of respondents use disciple tools
- teams need training in metrics toward dmm
- teams need training on how to use data: 65% with a crm don’t use the data
- teams need training when seekers are ready for field follow up
Recommendations from practitioners: 27% case studies, 15% starter kit

Ways Forward (Jon Ralls)

You can get caught up in the details and not have a movement. Prayer is key…this is a spiritual endeavor.
Priority and Pursuit: What is your priority and what are you chasing? Taking too much time or too distracted. What is your end goal? Be willing to say no to anything that isn’t your end goal.
Practice and Process: What are you failing at?
Narrative Fallacy: backward-looking to attribute impact to something that may not be the effect. Data is important. Failure is a gain. Build-measure-learn process. Constant analysis.
Creativity without a feedback mechanism is white noise. You need to track your failures to learn.
Black Box Thinking: Why Most People Never Learn from their Mistake
Press Forward Together: everyone needs to play a part in partnering for the gospel, move beyond a business mindset and not worry about whose logo is on what

Case Studies

Jesus Film Clips (Jon)

Using Jesus Film Clips to reach responders and Seekers. Posted clips on Facebook and Instagram to a landing page. (Next Steps)
Messenger engagement is up 70%
Ad praying for the country…20,000 watched the video and only 5 negative responses

Middle East (David)

Levant focused, created content 2017-2018. journeytotruth.tv, launched summer 2018, FB Chatbot launched early 2019 to funnel people who are really interested from the argumentative types.
Stats Since Launched: 34k private messages, 87 face-to-face requests, 39 actual face-toface, 18 ongoing meetings met 4 or more times, 2 baptisms
Lessons Learned: how to get people praying for Middle East, balance automation/personal touch, good content doesn’t mean good results, same platforms = easier collaboration, constant testing because not everything works in every country

Asia Pacific (Lanny)

Potential people of peace (willing to have a face to face meeting), viewers of media (sowing the seeds,
200,000 contacts in the database, 42% is their people group, Lots of filtering has to happen
Filtering is about finding/identifying PPoPs
Are they open spiritually, willing to do face to face on spiritual topics, give location, willing to share with others?
How long—fast: 14% more than 4 months to identify

Africa (not recorded)

Two primary goals: Casting vision to connect the lost to Jesus, equip believers to make disciples
Using Zume. On-line and in-life learning experience.
Launched Zume in Arabic in smaller chunks just before COVID hit. Emphasis is on living out
Kingdom.training is a blog for M2DMM practitioners

Presentation Slides

Download by clicking here, select file, download, choose your format.

Event Hosts

A group of media to movement trainers is hosting this event for those interested in the use of media to foster disciple making movements. The hosting organizations are…

Survey Co-Sponsors

The survey was co-sponsored by…

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