Executive Summary: 2023 Media to Movements Global Survey Results

Overview

On May 10, 2023 the Media to Movements training coalition hosted an online event for 65 participants. The 2023 MTM Research Report was released! It addresses the current state of how media is being used to identify seekers and bring them into discipleship relationships. Scroll down for the recorded session, key ideas, slide deck and resources.

Click here to download 2023 MTM Global Survey

Recording

Resources

Media to Movements Wiki and Where to Get Started (you may add media to movement specific content).

Resources Offered in the Session

General Media Wiki This is a consistently curated list of resources related to film, production, media content, marketing, mobile ministry, story and more.

Invitation to (re)-discover the joy of disciple-making

If you're looking for a coach, go to https://mediatomovements.com/contact-us.

Key Ideas

Global Movements Metrics (Rebecca)

There are 55 teams currently contributing to global movement metrics.
Six characteristics of a launched Media to Movements initiative
- A core team (2+) with a multiplying church planting strategy.
- Activating a plan to catalyze prayer.
- Contextually branded media platform(s).
- Strategic conversations with seekers to filter for spiritual openness.
- A follow-up system to organize and manage seekers.
- Disciple-makers ready to meet seekers offline.

Global Survey Results (Frank)

We are an interconnected international coalition.
We are very keen to look at trajectory and health in team implementation of MTM strategy.
Trajectory
- In 2020 we have 73 known teams that are implementing MTM and the number rose to 260 in 2023. We are more than doubling every year.
- MTM teams are rapidly becoming non-Expatriate. The nationals are growing as opposite to Expatriate. There are also emerging teams that are near culture.
- In the current year, the fastest growth is with non-English speakers.
- In 2023 there is a significant jump to impact and outcomes to ministry. There are not only increase in online engagements but 400% increase in face-to-face engagements and profession of faith. There are also 100% increase in baptisms and fellowships.
Health
- Health – POP’s
  - There are four definitions of POP’s that have emerged during the survey.
- Health – Accountability
  - One of the indicators when it comes to the health of an organization is how much funds are being spent.
- Health – Prayer
  - Prayer strategy development is staying strong throughout all three years.
- There are rapidly maturing initiatives across spectrum.
- Recommendations
  - Multilingual/ethnic materials and coaching
  - Think tank to address funding and structure
  - Post Launch and Movements Coaching
  - Expand Global Movement Metrics

Case Study:Asia
- We started with a small team, focused on the urban setting, and came to the field with no connections.
- We started our first ad campaign in February 2022 and since then we had a lot of engagements, few F2F engagements, few F2F gospel shares, one DBS and one new Believer.
- Challenges and Takeaways
  - Only about 15% of messages com from the city – seeker handoff to provinces
  - Want to partner with province disciple makers to target new areas.
  - Want to start a page that will help us find Believers interested in learning how to share the Gospel, make Disciples, or join a missional community.
Case Study: West Africa
- Launched in mid-2022, we are now a five-member team and looking to add another digital filterer.
- Progress to Date
  - 326 people have messaged us.
  - 20 face-to-face meetings.
  - 4 have professed faith.
  - 1 have been baptized.
- Key Takeaways
  - Audio/video content in the heart language was a game changer.
  - Whatsapp vocal messaging is necessary in our context.
  - Building the right team is critical and takes time.
  - Digital filtering is the hardest position to train/coach.

Presentation Slides

Download by clicking here.

Survey Sponsors

The survey was sponsored by…

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